Backing Mums in Business

Backing Mums in Business
19 February 2025
To support and celebrate the business owning women of Australia NRMA Insurance and Mums & Co are offering FREE 12-month Mums & Co Standard level subscriptions (valued at $499) to help business owning women and their supporters start and stay in business, while stocks last

A new year - an opportunity for change

The beginning of a new year often has us thinking about a fresh change in career, job or launching a new venture. For many mums though, raising a family can feel like a full-time job and taking on more can feel daunting. But with working from home now the norm for many professions, the opportunity to start a business may be easier than you think. Mums & Co is here to help every step of the way. We give you the confidence to start a business, and the community to help support you to stay in business.

At Mums & Co we like to call this ‘mumbition’ the unapologetic blending of motherhood and ambition. When you join our community of empowered women business owners, you gain access to our leading experts, events and community of supportive women.

So, if you’ve been thinking about running your own gig, now could be a great time to start.

Why start a home-based business?

Keep in mind this information is relevant to anyone who wants to start a business, not just mums!

Starting a home-based business can help mums to balance family life while earning an income, offering flexibility and the opportunity to pursue their passions. It also reduces commuting time and expenses, hopefully setting you up for a more sustainable work-life balance.

Having caring responsibilities shouldn’t limit your business ideas. It can give you the perfect opportunity to start a home-based business with the flexibility and support you need.

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Types of Home-Based Businesses:

There are a few ways in. Think about your skillset in a previous job or role you had and drawing on that. Or find a niche market and product or service that you are truly passionate about. We’ve heard that over half our community have launched a business in a completely new field! With passion, self-belief and our team of experts guiding you, anything is possible.

Explore various home-based business ideas that interest you such as freelance writing, virtual assistance, online tutoring, or crafting and selling handmade products. Each option offers the chance to leverage existing skills and interests while working from the comfort of home.

  1. Freelance Writing and Blogging: Content creation remains a strong field. Mums can start blogs on AI, business, parenting, fitness, cooking, or any niche they are passionate about. They can also offer freelance writing services to businesses.
  2. Social Media Management: Many small businesses need help managing their social media accounts. Mums with knowledge of social media and the powerful algorithms can offer their services to help businesses grow their online presence.
  3. Homemade Crafts and Products: Are you the hands-on creative type? Platforms like Etsy have made it easier for mums to sell homemade crafts, candles, soaps, and other products online.
  4. Virtual assistant services are also becoming increasingly popular home businesses for mums. If you’re an organised person who is great at setting up procedures and frameworks maybe a VA role is right for you? With virtual assistant services, you can provide a variety of administrative and customer service tasks from the comfort of your home.
  5. Virtual Tutoring Services: With the rise of online education, virtual tutoring has become a popular and profitable option. Mums with educational qualifications or experience can teach subjects they are passionate about from the comfort of their homes.
  6. Amazon FBA (Fulfillment by Amazon): With this home business, you can store and manage your inventory and let Amazon take care of the shipping and delivery.
  7. Home-Based Catering Business: With home-based catering, you can provide clients with delicious and home-cooked meals. Many home-based businesses can start with very little capital. You can provide unique dietary services and offer home-cooked meals to people looking for healthier options. Make sure you are familiar with food handling regulations, insurances and licensing in your area.
  8. Amazon Kindle Publishing: Write and publish your own books on the Amazon Kindle platform and get paid for each sale. You can also use home-based businesses like web design and development, graphic design, or home-based consultancy services to make a profit.

4 Steps to Start a Business in Australia:

  1. Research and Plan: After identifying a business idea that aligns with your skills and passions, research the market and competitors. Create a detailed business plan outlining your goals, target audience, and financial projections.
  2. Register Your Business: Choose a business structure (sole trader, partnership, company, or trust) and register your business name with the Australian Securities and Investments Commission (ASIC). Obtain an Australian Business Number (ABN) and register for Goods and Services Tax (GST) if necessary (Starting your own business | Australian Taxation Office).
  3. Understand Legal Requirements: Ensure compliance with all legal obligations, including licenses, permits, and zoning laws. Familiarise yourself with tax requirements and consider consulting with a legal or financial advisor (New businesses | business.gov.au).
  4. Set Up Finances and Launch: Open a business bank account, set up accounting software, insurances, and secure necessary funding. Once everything is in place, launch your business and start promoting it through various marketing channels.

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How much do I have to invest to get going?

Starting a business does not always require huge capital. Financial concerns hold many women back from launching a business. For those considering starting, one in two view this as a significant barrier; both costs associated with setup and access to capital funding. Four in five are concerned about the commerciality of their idea. But the truth is you don't need a ton of resources to get your home business up and running, and we are here to guide you on all the fundamentals of the business start-up process.

Your business is our business

Join our community

Back yourself and let us back you. Mums & Co is created specifically for the needs of mums in business so everything we do is geared towards helping them succeed and building a community of mothers in similar circumstances.

Mums & Co and NRMA Insurance give business-owning women the support they need to start and stay in business. While Mums & Co celebrates the optimism and bravery of building something new, NRMA Insurance prepares and supports them if things don’t go to plan.

Next Steps

We believe we are stronger together. Together we have the strength of community, better negotiating power, and a pool of knowledge to draw on.

If you are looking for a community of empowered women business owners, join Mums & Co today and gain access to our expert resources, peer-to-peer support, and mentorship opportunities.

Claim your FREE 12-month Mums & Co Standard level subscriptions (valued at $499 thanks to NRMA Insurance) to help business owning women and their supporters start and stay in business, while stocks last.

Head to the NRMA Help Hub to claim or for more information.

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The Mums & Co Team is here to support you